Create Augmented Reality experiences

Give customers a great experience, and they’ll buy more, be more loyal and share their experience with friends and colleagues.

Augmented reality (AR) has the power to make your customers feel special, valued and empowered.

AR is the overlaying of digital models onto reality to create an augmented perception of the world. Thanks to it, freshly configured 3D models of products can be realistically inserted into the customer's space. The floor is detected, and the models are automatically scaled and positioned.

Integrate AR into your sales processes to deliver innovative shopping experiences and win over undecided customers. It provides an added layer of interaction enabling customers to experiment with the proposed furniture solution. It improves the purchase experience since clients want to preview the product features before purchasing – colors, models and accessories.


AR functionality has been carefully integrated into several pCon applications, allowing your team to provide exceptional personalized customer experiences instore, online or in the field. No matter what sales channels you’re using, AR product visualization with pCon allows you to generate sales anywhere.

In this webinar you’ll learn best practices, the benefits of creating AR experiences and how to integrate them seamlessly into your instore, online and field sales business processes. It will be an exciting webinar that will give you a lot of ideas!

Participant profile

Interior designers, architects, marketing department, sales reps

09:00 New York | 15:00 Roma | 17:00 Dubai | 21:00 Kuala Lumpur

Hosted by
December 9th | 15:00 CET | Show in my timezone

Broadcast has ended. You may watch the replay!


What are we going to talk about?

The power of AR

○ AR benefits

○ Integrate into your processes

○ Product configurator key role

○ Online, instore and in the field

Engage in the field

○ AR Case scenarios

○ Best solution for each scenario


Generic aspects

○ Hardware requirements

○ Environment best practices

○ In scale vs smaller

○ On the floor vs other surfaces

○ Single article vs big project

○ Share methods

Let customers play

○ AR Case scenarios

○ pCon.planner/Impress


○ Enrich your website

○ Online configurator integration

○ Convert customers

○ Examples



Miguel Vale Oliveira is an innovator who strives every day to be a source of positive change and inspiration. Applies technology for more than 20 years to the world of furniture and interior design. He has worked for furniture and technology companies in the United States and Europe.

He has a degree in Computer Science Engineering from Instituto Superior Técnico, the main engineering university in Portugal and an MBA from Western Michigan University with a specialization in business strategy.

He is a partner and managing director of EasternGraphics Southern Europe.

Connect now with Miguel on LinkedIn 👈.

Voices on pCon

December 9th
15:00 CET